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by SARBANI NYC April 29, 2019 1 min read


Eurumme, is a handcrafted fashion jewellery label based out of New Delhi, India. The name Eurumme (phonetically pronounced as Your-Um), was derived from an amalgamation of the Latin word 'Aurum', meaning gold, and the founder, Eishita's first name initial.  At the core of Eurumme, lies the philosophy that 'Imperfect is Beautiful'.



Handcrafted in India, every Eurumme design reflects a raw aesthetic, leading no two pieces to be exactly the same.  Semi-precious stones and metals, together with plating and electroplating combine to produce a piece of imperfectly perfect jewellery, that emanates beauty and finesse. Jewellery should reflect one's inner self, and keeping that in mind, Eurumme offers something for every woman.



Eurumme designs are minimal yet statement, subtle yet striking, and contemporary, yet timeless.
Established by Eishita Puri in the last quarter of 2015, Eurumme has since been adorned by a number of celebrities including Sonam Kapoor and Aishwarya Rai Bachchan, along with being featured in countless editorials.

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